How to Leverage Omnichannel Marketing During the Holidays

We won’t keep you waiting too long for one of the best tactics for holiday advertising: it’s omnichannel marketing. Consumers are constantly on the move and ready to make purchases on the go, making it crucial to meet customers wherever they are. In fact, omnichannel shoppers have about 30% higher lifetime value than those who […]

Protect Your Social Media Accounts. Here’s How

The first step to social media security is not giving your information away. You will most likely receive – if you haven’t already – a phishing email. Follow these precautions and take a minute to verify emails yourself.

Just Keep Marketing

As Dory from Finding Nemo would say, just keep swimming. When everything feels like a waste because there’s already so little ROI during a recession, turn to marketing. While it may seem like a great idea to save on marketing expenses, it actually may hurt your business in the long run. During the beginning of […]

Market Your B2B like a B2C on TikTok – Here’s Why

In 2022, brands are taking to TikTok in droves to reach the platform’s massive audience. In just four years, TikTok has become one of the most successful social media apps, with over one 1 billion monthly active users. When users open Tik Tok and start scrolling their For You Page – a curated feed of […]

Pinterest Shopping: Where New Favorites are Discovered

Pinterest is all about trying out new things: new recipes, new decorations, new outfits, and more. In fact, 80% of Pinners discover a new brand or product on the website or app every week. That’s why Pinterest shopping is so influential. People are searching for the new and exciting pieces they aren’t finding in the […]

Blueprint is Transforming the Way Brands Choose an Agency

The process of selecting an ad agency can be frustrating. How do businesses know they’ve made the right decision before they see creatives and marketing strategy? We think businesses shouldn’t be forced to commit to an agency before they’re ready. That’s why C Squared Social developed Blueprint. Our comprehensive brand analysis allows businesses to see […]