Content Marketers are Using User-Generated Content to Elevate Their Strategy

By Lucas Jarrett One of my mentors always told me, “marketing is everything and everything is marketing.” From billboards lining the highways to ads on Facebook to spots in a newspaper — marketing is everything and everywhere. One form of marketing that is taking off in popularity is user-generated content (UGC) and it’s sweeping the […]

Marketing in the Metaverse: the Digital Frontier

By Alisa Martell What is the Metaverse? Technology grows and shifts at a rapid pace. We’re starting to see innovations that were previously unimaginable. One of these innovations includes metaverses—unique, immersive, virtual reality environments that are accessed with the use of a VR headset or goggles—and they’re starting to take over the internet. Popular metaverses include […]

Is 3PD the Solution to a Cookieless Future?

By Maddy Coast As the digital marketing world continues to adapt to a cookies-less future, new strategies are being deployed to maintain the results that were once had in ‘the good ‘ol days’. Back in 2018, Facebook (now the Meta suite of platforms- that’s how fast times are changing!) was under major fire for data […]

Cookieless Tracking: What it is and How it Affects Your Business

By Lucas Jarrett The day is upon us. Cookies –– in the form of third-party tracking, not the kind you eat –– are becoming obsolete. With new updates coming to the Metasuite of products and other digital marketing platforms blocking the use of third-party cookies, it’s time to adapt and overcome. What’s going to happen […]

Lights, Camera, Advertising: Check Out These 2022 Meta Trends

By Kelly Corder As we head into Q2, let’s take a look at what 2022 has already taught us about Meta (formerly Facebook) trends, and what to anticipate for the rest of the year. Meta is the most used social media platform (300M users), has the highest ROI, engagement, and highest quality leads. Knowing the […]

The High ROI of Mentorship: How to Invest in Employee Success

By Jessie Davis Think of your favorite book, movie, or TV show. Is there a relationship between two characters that could be identified as a mentorship? From Harry Potter to 30 Rock to Star Wars – just to name a few – mentors and their protégés show up in a ton of pop culture sources. […]

A Wonderful Endorsement for C Squared Social!

FOR IMMEDIATE RELEASE A Wonderful Endorsement for C Squared Social!Kevin O’Leary, aka Mr. Wonderful, announces an exclusive partnership with digital marketing’s secret weapon Boise, ID: April 5, 2022 C Squared Social proudly announces their exclusive partnership with Kevin O’Leary, the celebrated entrepreneur, author and television personality. The digital advertising startup caught O’Leary’s attention after their […]

Email Marketing: Get On Board, But Don’t Rock The Boat

By Tyler Brewington If you’ve spent any time at all looking into email marketing, you’ve probably seen the statistics: email marketing has a ROI of $36 for every $1 spent. More than half of the world’s population uses email, and 306 billion emails are sent every day. Email is 40 times more effective at acquiring […]

When In Doubt, Test It Out

By Maddy Coast Digital marketing is a competitive, challenging, and sometimes overwhelmingly complex endeavor. So, naturally, understanding what works and what doesn’t can be more complicated than expected. One of the best ways to evaluate your strategies is through split testing, or A/B testing, in which you run a series of experiments in order to […]

Expert LinkedIn Tips and Tricks

  By Crystal Griffin LinkedIn is indisputably the place where professionals go to network with each other, and if B2B marketing is your brand’s lifeblood, you need to be there, too. According to LinkedIn’s own stats, a whopping 82% of B2B marketers claim their LinkedIn campaigns are more successful than campaigns on other platforms.  LinkedIn […]