When In Doubt, Test It Out

By Maddy Coast Digital marketing is a competitive, challenging, and sometimes overwhelmingly complex endeavor. So, naturally, understanding what works and what doesn’t can be more complicated than expected. One of the best ways to evaluate your strategies is through split testing, or A/B testing, in which you run a series of experiments in order to […]

Expert LinkedIn Tips and Tricks

  By Crystal Griffin LinkedIn is indisputably the place where professionals go to network with each other, and if B2B marketing is your brand’s lifeblood, you need to be there, too. According to LinkedIn’s own stats, a whopping 82% of B2B marketers claim their LinkedIn campaigns are more successful than campaigns on other platforms.  LinkedIn […]

The 2022 Annual Franchise Development Report: What You Need To Know

By Maddy Coast In the wise words of the great Socrates, “To know, is to know that you know nothing. That is the meaning of true knowledge.” As the digital world develops, it’s important to keep this principle in mind. What was once a best practice could now be an outdated and ineffective approach.  The […]

E-Commerce Campaign Success

By Jessie Davis Pop a bottle of champagne –– not just because it’s a new year, but because C Squared Social has been instrumental to our e-commerce clients’ incredible campaign successes! From By Gina to Pharmacopia and beyond, measurable results have soared. What makes these campaigns so outstanding? The most commonly applied tools include email […]

Facebook’s Move to Meta: We’ll Get Through This Together

By Tyler Brewington On Oct. 28, 2021, Facebook Inc. announced it was rebranding as Meta, a move that points to Mark Zuckerberg’s vision for building the metaverse, a digital world accessed via virtual reality headsets and other reality-augmenting technologies. Facebook, Instagram, and WhatsApp aren’t undergoing radical changes just yet, but we’re definitely witnessing the earliest […]

Organic & Paid Social Content

What Are They & Which One is Right for You? By Maddy Coast You know you want your social feeds to connect with your audience by letting them hear your voice, and you know you want to do that in a way that also builds trust and acts as a natural extension of your existing […]

New Year, New Marketing Trends

By Tyler Brewington The end of 2021 signals a fundamental transition for digital marketers as we recover from the unprecedented business disruptions brought on by COVID-19. Last year was filled with more pivots than Ross carrying his new couch upstairs, and many have found themselves scrambling to catch up with changes in consumer behavior, online […]

Essentials to E-Comm Marketing Series: 3… 2… 1… New Product Launch!

By Danielle Whetstone The unfortunate reality is that not every new product launch hits the mark. Cruise the discount aisle at your local grocery store and you’ll find plenty of examples of new products that didn’t quite land. Whether it was a miss in anticipating consumer trends, an inflated price point, or a lack of […]

Essentials to E-comm Marketing Series: Holiday Hullabaloo

By Danielle Whetstone If you’re an e-comm retailer, you don’t need us to remind you of the gravity the holiday season holds for your bottom line. For many businesses, Q4 is the most lucrative time of the year. While there are plenty of advertising opportunities throughout the year, none compare with the buying power of […]

How to Work Your Leads Series: #5 Be Persistent. Not Annoying.

By Danielle Whetstone We’re wrapping up our blog series of tips and tricks for How to Work Your Leads with our final tip #5: Be Persistent. Not Annoying. True enough, digital leads can be hard to track down, but let’s dive into how to encourage engagement without turning off your lead for good.  Offer Value […]