At C Squared Social, we pride ourselves on being at the forefront of digital marketing trends – from social media content to paid ads, website design to email marketing. The ever-evolving nature of digital marketing is what keeps our team excited and motivated throughout the year. We wanted to share some of the hottest trends in 2022 so far, plus what innovations will drive effective campaigns in the future.
Video Marketing or Bust
It’s no secret that video content is dominating the internet. In fact, video will account for 82% of global internet traffic in 2022 according to a study by Cisco. Video posts have a 135% higher organic reach compared to photo posts on Facebook, and on Instagram, videos generated twice as much engagement as photos. Using video in both your organic and paid ads strategy will boost your engagement, which translates to more eyes on your business and your product. So why would you choose not to harness this powerful medium?
Make it Personal: User-generated Content and Influencer Marketing
When clients seek innovative strategies and out-of-the-box solutions, we suggest user-generated content (UGC) and influencer marketing. You can focus on the customer’s needs, target audience, and much more by choosing influencers and UGC that matches your brand, aesthetic, and tone. UGC provides credible word-of-mouth recommendations that consumers respond to. 60% of consumers say UGC is the most authentic form of content and 90% of shoppers report that UGC influences their purchase decisions, outranking all other forms of marketing.
The social media influencer industry is booming. It’s expected to expand to $16.4 billion in 2022. Hopping on this trend can help your brand reach new audiences and establish credibility in a new market. But what are the chances your influencer marketing strategy will actually lead to real business results? A study conducted by Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had purchased something within the last six months because a blogger or influencer recommended it. 60% of marketers disclosed that content created by influencers performs better than brand-created content. Whether they are micro-influencers or mega-influencers, utilizing content creators is a great way to get your message heard by the right people at the right time – reducing ad spend and increasing ROI.
What the Future Holds
In today’s digital marketing landscape, you need a team of experts who have cross-functional skills and who stay on top of the latest trends. With the results we’ve seen from content marketing, user-generated content, and video campaigns, we’re leaning into these mega-trends now more than ever. Content (and video) is king and here to stay.
Growing our in-house creative and technical team allows us to provide our clients with effective storytelling through video and content marketing. As we transition towards a world without third party cookies, we’ll lean on data-driven analytics to create even more personalized and targeted content.