SEO Budget, Benefits, and Best Practices

Search engine optimization (SEO) has become an essential part of the marketing mix, and we’re here to break it down when it comes to budget. It’s important to consider short-term and long-term goals as well as the size of your company when determining the appropriate percentage of budget to allocate. Do you want to expand […]

Social Media Strategies That Work

It’s a fact – social media campaigns work. If used correctly, a great social media strategy can take your brand to the next level and grow your audience exponentially. Set yourself and your company up for success with the right plan. It’s imperative that your social media presents your business in the right way.  Here […]

New Year, New Quarter, New Objectives

You might have a list of New Year’s resolutions, but does your business? Q1 is an exciting time to analyze where you’re at and chart a course to crushing your goals. The question that leaves everyone stumped: where do I start? Reflect The Q1 marketing playbook begins with reflecting on the previous quarter and year. […]

Protect Your Social Media Accounts. Here’s How

The first step to social media security is not giving your information away. You will most likely receive – if you haven’t already – a phishing email. Follow these precautions and take a minute to verify emails yourself.

Just Keep Marketing

As Dory from Finding Nemo would say, just keep swimming. When everything feels like a waste because there’s already so little ROI during a recession, turn to marketing. While it may seem like a great idea to save on marketing expenses, it actually may hurt your business in the long run. During the beginning of […]